Customers love recipes. Having a collection of quality recipes on your website (that includes your product of course) will help your SEO and keep users coming back for more. Offering a desirable email list opt-in with original recipes is a great way to collect...
About Else Nutrition Else Nutrition is an industry-changing line of plant-based nutritional shakes for toddlers and kids. Made from almonds, buckwheat, and tapioca Else has created several incredible, clean label 100% vegan nutrition products made specifically for...
The dietary supplement market is expected to grow by almost 9% between now and 2030. But this is an incredibly crowded space. If you are trying to market your dietary supplement, how can you stand out in such a crowded space? What our team at RWS: Content + Strategy...
About the Cardiac Dietitian The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases...
To compete in this digital world, your business needs a lot of content. Not just a website, but also social media posts, blogs, email campaigns, and more. The volume of content that needs to be created can be overwhelming for any business, especially when you have...
Are you looking to hire a health and wellness freelance writer? I have some advice. You have decided that you need help with content creation for your website. Your blog has been dormant for months, website visits are down, you know nothing about SEO, and sales have...
There you are scrolling through social media and you see a headline that catches your eye "5 things in your home that will probably kill you tonight". Immediately you click through because you need to know how to protect yourself against these 5 things that are...
Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best (and free!) ways to get fresh eyes on...
Here at RWS, we work with health and wellness companies both big and small. We have clients with huge marketing departments and big budgets. We have solopreneurs who just need some help connecting with their ideal customers through SEO best practices. But, the...
Social media, blog posts, ads, videos, podcasts, email sequences, oh my! It is a noisy, noisy world out there with online content, particularly in the health and wellness space. As a health and wellness brand, how do you stand out or keep up? You simply can’t do it...
Back in the days before the internet, when you had to learn from actual books, instead of Google, you really had to dedicate yourself to a topic to be considered an "expert" in that area. You would attend seminars and lectures or read multiple books and articles on...
You have an awesome supplement you are ready to take to market. You know it will help tons of people improve their health. You have spent so much time making sure the production process is of the highest possible quality and you are meeting all the CGMP standards set...