ConTENT & STRATEGY

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What is Google E-E-A-T for SEO?

What is Google E-E-A-T for SEO?

Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best (and free!) ways to get fresh eyes on...

Is Nutrition Evidence Based? Why It Matters

Is Nutrition Evidence Based? Why It Matters

Back in the days before the internet, when you had to learn from actual books, instead of Google, you really had to dedicate yourself to a topic to be considered an "expert" in that area. You would attend seminars and lectures or read multiple books and articles on...

FDA Claims for Supplement Brands

FDA Claims for Supplement Brands

You have an awesome supplement you are ready to take to market. You know it will help tons of people improve their health. You have spent so much time making sure the production process is of the highest possible quality and you are meeting all the CGMP standards set...

Case Study: Nature Made Vitamins

Case Study: Nature Made Vitamins

About Nature Made Nature Made is a supplement founded in 1971, by Barry Pressman and Henry Burdick, who believed that there had to be a better alternative to health than prescription drugs. Nature Made has been ranked the number one pharmacist-recommended vitamin and...