ConTENT & STRATEGY
Insights
Our Process: Working with Health and Wellness Marketing Experts
Here at RWS, we work with health and wellness companies both big and small. We have clients with huge marketing departments and big budgets. We have solopreneurs who just need some help connecting with their ideal customers through SEO best practices. But, the...
Why Health Content Marketing Matters
The competition among health and wellness brands is fierce. From flashing banners to subscription pop-ups, consumers are constantly bombarded with an excess of attention-grabbing techniques throughout the day. In fact, digital marketing experts estimate that the...
Why Every Product Marketing Team Needs a Health Expert
When putting together a product marketing team, one of the essential elements for success is having team members with the right expertise. After all, you probably won’t get far selling something that nobody on your team has ever had personal experience using. ...
How to Hire a Recipe Creator
Customers love recipes. Having a collection of quality recipes on your website (that includes your product of course) will help your SEO and keep users coming back for more. Offering a desirable email list opt-in with original recipes is a great way to collect...
Case Study: Else Nutrition
About Else Nutrition Else Nutrition is an industry-changing line of plant-based nutritional shakes for toddlers and kids. Made from almonds, buckwheat, and tapioca Else has created several incredible, clean label 100% vegan nutrition products made specifically for...
8 Brand Strategies for Your Health and Wellness Business
With all the opinions about how to build an impactful and successful business, it can be overwhelming to figure out which advice is the best for your brand. Finding the right approach takes trial and error for any business, but implementing an intentional brand...
The Role of SEO for Health and Wellness Businesses
SEO has been around for a while, but it's quickly changing, as AI gets integrated more and more into search. In fact, Google just made a ton of announcements at their Google I/O 2024 conference about how they will start rolling out AI and serving up search results...
How to Market Dietary Supplements
The dietary supplement market is expected to grow by almost 9% between now and 2030. But this is an incredibly crowded space. If you are trying to market your dietary supplement, how can you stand out in such a crowded space? What our team at RWS: Content + Strategy...
Case Study: Cardiac Dietitian
About the Cardiac Dietitian The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases...
Best Practices for Outsourcing Content Writing
To compete in this digital world, your business needs a lot of content. Not just a website, but also social media posts, blogs, email campaigns, and more. The volume of content that needs to be created can be overwhelming for any business, especially when you have...
Why Hire a Content Marketing Agency?
The idea of content creation and search engine optimization (SEO) may seem somewhat simple and straightforward at first, I mean just write a few articles with some keywords in them, right? While this used to be the case, content marketing and SEO have grown so much...
Our Process: How to Develop Recipes
Recipes are one of the most useful tools health and wellness brands can provide to their customers and they’re always a fan favorite. But, figuring out how to develop recipes your clients will be interested in takes some skill in both recipe development and search...
3 Questions to Ask Before You Hire a Health and Wellness Freelance Writer
Are you looking to hire a health and wellness freelance writer? I have some advice. You have decided that you need help with content creation for your website. Your blog has been dormant for months, website visits are down, you know nothing about SEO, and sales have...