ConTENT & STRATEGY
Insights
Creating a Content Calendar for Your Health and Wellness Brand
As a health and wellness brand having a consistent and effective content strategy plan to engage and promote your product is imperative. One tool for achieving this plan is by creating a content calendar which will help in planning, organizing, and scheduling all of...
Beyond the Headlines: Using Connection and Research to Back-up Catchy Titles
There you are scrolling through social media and you see a headline that catches your eye "5 things in your home that will probably kill you tonight". Immediately you click through because you need to know how to protect yourself against these 5 things that are...
What is Google E-E-A-T for SEO?
Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best (and free!) ways to get fresh eyes on...
Our Process: Working with Health and Wellness Marketing Experts
Here at RWS, we work with health and wellness companies both big and small. We have clients with huge marketing departments and big budgets. We have solopreneurs who just need some help connecting with their ideal customers through SEO best practices. But, the...
Finding the Best Digital Strategy Agency
Social media, blog posts, ads, videos, podcasts, email sequences, oh my! It is a noisy, noisy world out there with online content, particularly in the health and wellness space. As a health and wellness brand, how do you stand out or keep up? You simply can’t do it...
Is Nutrition Evidence Based? Why It Matters
Back in the days before the internet, when you had to learn from actual books, instead of Google, you really had to dedicate yourself to a topic to be considered an "expert" in that area. You would attend seminars and lectures or read multiple books and articles on...
Meet the Writing Team: Sharon Lehman, RD
The path to being a freelance health and nutrition writer can be different for everyone. I shared my story of how I became a freelance writer in a previous post. I thought I would give the rest of the team of expert RD writers an opportunity to share their journey as...
Meet the Writing Team: Lauren Panoff, MPH, RD
The expert team at Reisdorf Writing Service each has their own journey to share of how they became registered dietitian writers. Here is Lauren Panoff's story. My RD Career Path I initially decided to become a dietitian as a result of my struggle with...
FDA Claims for Supplement Brands
You have an awesome supplement you are ready to take to market. You know it will help tons of people improve their health. You have spent so much time making sure the production process is of the highest possible quality and you are meeting all the CGMP standards set...
Case Study: Sadie Wells Health
About Sadie Wells Sadie Wells is a registered dietitian and personal trainer who works with busy moms to improve their health and well-being. Her successful nutrition practice focuses on weight loss, detoxification, and gut health to help women feel their absolute...
Meet the Writing Team: Emily Hirsch, MS, RD
The path to being a freelance health and nutrition writer can be different for everyone. I shared my story of how I became a freelance writer in a previous post. I thought I would give the rest of the team of expert RD writers an opportunity to share their journey as...
Making AI Work For You (and not being afraid)
If you’re a fan of science fiction movies, then the notion of a robot takeover may feel very much contained in the minds of Hollywood creatives. While a robot takeover may not be in our future for some time, Artificial Intelligence or AI has exploded onto the scene...