Case Study: Cardiac Dietitian

by | May 6, 2024 | Case Studies, Promotion

About the Cardiac Dietitian

The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases related to heart health. But with the energy required to run a private practice, her website and SEO were being neglected.

The Ask

The goal of this project was to increase the visibility of her brand and the SEO rankings of the website with the goal of getting more clients into her private and group coaching. When we began our engagement, she had just had her website refreshed and was looking for it to start working for her business. The website was only getting about 100 page views per month and not converting many clients. She was ready for a change.

A Partnership with Our Expert Team

Every engagement begins with topic ideation, keyword research, and creating a content plan. This was a collaborative effort, as she is an expert in the cardiac nutrition field. With her guidance on hot topics in cardiac nutrition, our team applied our collective expertise to create an effective content strategy with keywords targeted to her unique audience. Together we set a goal to produce two targeted SEO articles per month.

The Result

Our content strategy and optimized articles have taken the cardiac dietitian website from around 100 visitors per month to over 19kWith just 2000 words per month, we were able to significantly increase traffic month over month since we started working together in 2022. This year, with Google’s focus on “helpful” content, the site traffic has skyrocketed to over 19k visitors per month. The traffic has allowed her to grow her email list by over 1000 new subscribers (with a strategy we helped develop) to fill her group and individual programs. She has also recently qualified for Mediavine’s new lower-tier ad network and will soon be making ad revenue from her website. 

SEO results

Her feedback summarizes the ongoing success of this partnership: “It is a true pleasure working with the RWS Team! They bring strategy, clarity, and work with you to create a dream piece for your blog. I have tried a couple of writers before and it was more work than help! I am so blessed to have found Ana and her team.  They take off a big task from my to-do list and bring in talent and SEO magic. She has exploded my blog traffic! And in the recent past couple of months, I have been tracking my leads and I have gotten several clients from finding me through Google and specific blog posts! I couldn’t recommend Ana and her team more! Thank you for all you do!”

Want these results too? Our team is uniquely able to combine our nutrition expertise with SEO best practices to increase visibility and authority for your health and wellness site. Reach out for a strategy quote today


Ana on her mobile and smiling at camera

The RWS: Content + Strategy team of content strategists and creators help you better connect with your ideal audience by leveraging our health and wellness expertise.  

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