Case Study: Nature Made Vitamins

by | Jan 15, 2024 | Case Studies, Promotion

About Nature Made

Nature Made is a supplement founded in 1971, by Barry Pressman and Henry Burdick, who believed that there had to be a better alternative to health than prescription drugs. Nature Made has been ranked the number one pharmacist-recommended vitamin and supplement brand in the United States for 24 consecutive years. Their ongoing commitment to quality and scientific advancement is a model for many other supplement brands.

The Ask

The RWS team partnered with Nature Made to produce expert-written, evidence-based articles on a variety of health topics. Articles include general health topics that could be of interest to the Nature Made customer, but also SEO articles to increase visibility and traffic.

The Result

The SEO articles written for Nature Made have increased page views and several SERP features and valuable page 1 spots for high volume/high difficulty keywords.

The article “Does Ashwagandha Help You Sleep?” has over 6k monthly visitors since being posted just a few short months ago in June of 2023. It has already managed to snag several spots in the “People Also Ask” SERP feature.

Other top ranking articles include:

Want these results too? Our team is uniquely able to combine our nutrition expertise with SEO best practices to increase visibility and authority for your health and wellness site. Reach out for a strategy quote today


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The RWS: Content + Strategy team of content strategists and creators help you better connect with your ideal audience by leveraging our health and wellness expertise.  

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