Customers love recipes. Having a collection of quality recipes on your website (that includes your product of course) will help your SEO and keep users coming back for more. Offering a desirable email list opt-in with original recipes is a great way to collect...
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Our Process: How to Develop Recipes
Recipes are one of the most useful tools health and wellness brands can provide to their customers and they’re always a fan favorite. But, figuring out how to develop recipes your clients will be interested in takes some skill in both recipe development and search...
3 Questions to Ask Before You Hire a Health and Wellness Freelance Writer
Are you looking to hire a health and wellness freelance writer? I have some advice. You have decided that you need help with content creation for your website. Your blog has been dormant for months, website visits are down, you know nothing about SEO, and sales have...
Is Nutrition Evidence Based? Why It Matters
Back in the days before the internet, when you had to learn from actual books, instead of Google, you really had to dedicate yourself to a topic to be considered an "expert" in that area. You would attend seminars and lectures or read multiple books and articles on...
FDA Claims for Supplement Brands
You have an awesome supplement you are ready to take to market. You know it will help tons of people improve their health. You have spent so much time making sure the production process is of the highest possible quality and you are meeting all the CGMP standards set...
Case Study: Chomps
About Chomps Chomps makes high-quality beef sticks from a variety of protein sources. Their products are unique in that unlike traditional beef jerky, the Chomps meat sticks are free of added sugar, nitrates, the top 8 allergens, and fillers. For a meat-based product,...
The Writer’s Diet
I read once that you should never exclusively wear elastic-waist pants because you can get quite fat before realizing it if you never have to put on real pants. I am telling you this, as I sit here in my elastic waist pants. Although, I do plan on putting on real...







