Our Process: Working with Health and Wellness Marketing Experts

by | Apr 17, 2024 | Business Advice, Promotion, Writing Skills

Here at RWS, we work with health and wellness companies both big and small. We have clients with huge marketing departments and big budgets. We have solopreneurs who just need some help connecting with their ideal customers through SEO best practices.

But, the similarity between all of these clients is that they need our help to create a content marketing strategy that works for them. They don’t want to waste time working with agencies that don’t understand their industry. This is where our team’s experience as registered dietitians comes in.

Our goal is to help you leverage our expertise in both nutrition and content marketing to create a strategy that gets you the results you need. We provide your business with our expertise to help you build the authority, while also creating a compelling message for your customers.

Hiring a nutrition writer

How do we get started?

The first step for you is to review some of our case studies so you can see the results we have achieved for other clients. You can also review our existing writing samples. This will allow you to see the type of content that we deliver and get a feel for our expertise.

If you like what you see, you can either reach out via email for more information or book a call with our CEO, Ana. If you are able, please provide your existing website so we can take a look and see how we can help.

Questions to Ask

If you have never hired a content agency before, you may want to check out this article about finding the best digital marketing agency for you. 

A few things that we will want to discuss on the call:

  • What are your marketing goals?
  • Who is your ideal client?
  • What is your timeline?
  • What is your budget for this project?
  • Do you require someone with specific nutrition expertise?
  • Any other marketing or editorial guidelines you might have.

Once we get an idea of the type of audience you are trying to reach, we can send you a proposal and a quote for the project.

Common Client Questions

Here are a few common questions clients ask and the answers to these questions:

How do you work with your clients?

We like to start every engagement by helping you develop a content strategy. This is when we will partner with you to develop pillar topics, determine optimal marketing channels, outline an SEO strategy, set a content roadmap, and develop your content plan. From there, we will begin to execute the content plan and evaluate its success over 3-6 months. We also offer stand-alone writing services, recipe development, food photography/videography, and FDA-claims reviews.

What is your turnaround time?

Content strategies normally take about 4-6 weeks, depending on the client and their availability. Articles take approximately 1-2 weeks for delivery, depending on our availability. 

What is your rate?

Content strategy starts at $7500 for a 4-6 week engagement. Our standard rate for writing services starts at $250 for 500-700 words. We do have a minimum engagement rate of $1000/month so we can deeply understand your brand voice and style. Recipes, food photography, SEO research, FDA-compliance review, or other types of content will all be quoted on a per-project basis.

What is your content creation process?

Once we have developed the content strategy, we can begin the content creation process. 

Each one of our writers has specific expertise in nutrition, so the writer with the most relevant expertise will be assigned to your project. Clients can ask for a specific writer at the beginning of the project or if the topic is more general, it will be assigned to whichever writer is available.

The writer will then write the article and submit the first draft. It is edited by our editor, and then submitted to the client. All contracts include 2 edits. We can provide original images or stock photos for an additional fee. You are responsible for posting the article to your website.

Do you do ghostwriting?

This is up to the client. We have many clients who are health and wellness professionals and want their names on the content to help grow their expertise. Other clients want to leverage our expertise to help increase the authority of their brand. Either way works for us!

Can you get my site on page 1 of Google?

No, we cannot guarantee this. If anyone says they can, that is not true. We do have demonstrated SEO results that we can share.

Our writers have the expertise to provide search engine-friendly articles to help you move up in rankings. Using our expert credentials on your site tells search engines that you are creating reputable content that helps increase your E-E-A-T.

How do you get paid?

Content strategies require a 50% deposit upfront with the remaining due upon delivery of the final strategy. Most clients pay digitally within 30 business days. 

I am ready or want more info! What should I do?

Reach out! We are happy to hop on a call and answer any questions you might have. We look forward to helping you create amazing health and wellness content for your brand!



Ana on her mobile and smiling at camera

The RWS: Content + Strategy team of content strategists and creators help you better connect with your ideal audience by leveraging our health and wellness expertise.  

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