The Role of SEO for Health and Wellness Businesses

by | May 8, 2024 | Business Advice, Promotion, Writing Skills

SEO has been around for a while, but it’s quickly changing, as AI gets integrated more and more into search. In fact, Google just made a ton of announcements at their Google I/O 2024 conference about how they will start rolling out AI and serving up search results differently.  While SEO is changing a lot, it is still a great way to get more eyes on your website. Due to the rapid changes, SEO can feel extremely daunting if you’re unfamiliar with it, which is why you truly need an expert to guide you.  But, implementing some simple changes to your existing content — and making SEO content strategy a key aspect of future content — can make a huge difference in your visibility. 

What is SEO?

What does SEO stand for? Search engine optimization. SEO refers to optimization practices for content that boosts its visibility online and, therefore, your brand awareness and credibility with your target audience. 

Rather than paid traffic, SEO hones in on unpaid, organic search traffic. This helps increase how many people visit a website as well as the quality of the visitors. 

Optimization helps put your brand’s content toward the top of search engine results when someone searches for a keyword you’ve positioned yourself for well. In other words, it tells the internet you’re the best source for that information. 

Here’s what SEO can do for your content marketing strategy. 

1. It Boosts Your Credibility

When your site ranks highly in search engine results, it’s usually considered a reputable and high-quality source. When you’re showing up at the top of search results, you will enjoy more traction from people seeking the information or services you’re providing. In turn, this gives you long-term brand awareness and promotes your credibility in your niche. More credibility means more people will come to you for your services, translating to positive impacts on your revenue. 

2. It Goes Hand-in-Hand With Content Marketing Services

As you create content for your website, you want it to be original, helpful, and refreshed from time to time. Content marketing and SEO are a dynamic duo. 

Use SEO to help make your content strategic and high-quality for your users. Make sure it is optimized for the keywords you want it to rank for. For instance, if you have a post on your site about the Best Yoga Poses for IBS, do keyword research to see how your post can utilize targeted keywords strategically and sprinkle them throughout. This will help attract people with IBS to your site, who may be looking for natural solutions to their concerns.

3. It Gives You a Competitive Advantage

By now, almost every business with an intentional presence on the internet is using — or trying to understand how to use — SEO for their content in some way. SEO is a strategic tool for businesses and can have significant benefits. After all, those who rank on the first page of a Google search receive over 90% of the traffic for their areas, and you’re not going to get there without using SEO anymore. 

4. It Makes You Stand Out in the Crowd (Strategically)

We don’t have to tell you that there are countless brands in the health and wellness space. It can get overwhelming even for us sometimes as professional writers, so imagine how overwhelming it can be for consumers looking for reliable information on a particular topic. An SEO content marketing strategy helps elevate your brand as a leader in your specific area — cutting out the noise of others who aren’t as credible.

5. It Helps You Reach More of the Right People

SEO helps you reach more people in general. But more importantly, using it as part of your content marketing services helps you reach more of the right people for your brand. If you’re a business that sells meal plans for people with concerns about their blood sugar management, you don’t just need to reach people looking for meal plans. You need to reach people looking for exactly what you have to offer. 

6. It Improves the Usability of Your Website

Using SEO doesn’t just help your site rank well. By cleaning up and optimizing your content on every page, boosting your site’s speed, and using backlinks, you create a more friendly, easy user experience when they visit and click through your site. In turn, you’re building a high-quality site that helps support your top search engine rankings. 

7. It Provides Quantifiable Data and Results

The best way to track your progress is to collect data over time to see how things are going. Using tools like Google Analytics, Google Search Console, or SEMRush, you’ll be able to track trends regarding your audience behavior, site and page visitors, keyword success, and search engine rankings. When you implement SEO into your content well, you’ll be able to see just how drastically small pivots in your strategy can help. 

8. It Promotes Your Brand’s Long-Term Growth

Having an optimized site allows your brand or business to be promoted 24/7 without your hands on it all the time. And once your site shows up in the top search engine results, those results typically stick around for a while, as long as you’re refreshing content and keeping up your SEO strategies. This can continue working to bring more traffic to your website over the weeks, months, or years and support the growth of your business. 

9. It Can Help You Test and Break Into New Markets

When you’re launching a new product or service, you can find related keywords and test out their success with your target audience using SEO. If organic SEO helps bring more high-quality traffic to your site for what you’re offering, then you know it’s a good area to put more resources into. 

Hire a Content and Strategy Agency

Not sure how to implement SEO into your content or simply don’t have the time to understand it? No worries. Hiring an SEO content agency of experts like RWS Content + Strategy is a smart investment in your brand’s future. We help save you time and energy, so you can focus your attention on other important areas of your business. 

When you choose the best SEO company for your business, it’s important to understand exactly what an agency has to offer and its record of success. Schedule a call to discuss how we can help with your content and SEO strategy. 


Ana on her mobile and smiling at camera

The RWS: Content + Strategy team of content strategists and creators help you better connect with your ideal audience by leveraging our health and wellness expertise.  

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